Addresses around the world
Landmark-Based Addressing Explained
Landmark-based addressing locates a place by pointing to a known feature nearby. Learn how it works, where it helps and where it falls short.
Updated 14 October 2026 · 2 min read
Landmark-based addressing describes a location by reference to a nearby, well-known feature: a market, a place of worship, a school, a junction, a bridge or a large tree. Instead of "number 14, Example Road", the address might say "behind the central market, opposite the pharmacy".
Why it exists
Where roads are unnamed, houses are unnumbered or numbering is irregular, a landmark is the quickest way for a local to explain where something is. It reflects how people actually navigate: by recognising places, not by reading road signs.
Strengths
- Works without any formal street infrastructure.
- Easy for locals, drivers and neighbours to understand.
- Flexible: the description can adapt to what is nearby.
Weaknesses
- Ambiguity: the same landmark name may exist in several places.
- Instability: shops close and signs change, and the description becomes outdated.
- Dependence on local knowledge: a driver from another area may not know the landmark.
- Not machine-readable: sorting systems and maps cannot process a free-text description reliably.
Writing a better landmark address
- Include a street, locality or district when you have one.
- Choose a permanent landmark rather than a business.
- Give a short, clear direction: "200 metres past the junction", "second lane on the left".
- Add a contact number so the courier can call for directions.
- Add a coordinate or exact-location code, if possible.
Combining landmarks with codes
A landmark is helpful context; it is not a precise location. An exact-location code adds that precision. A UPCS code, for instance, points to a 3 m by 3 m cell on the map, which a driver can open and navigate to directly, while the landmark text confirms the area. See exact-location codes for ambiguous addresses.
Related ideas
Landmark addresses are one form of descriptive addresses, and they are common in places without street names.
Summary
Landmarks make addresses human, but not exact. Use them as supporting context, keep them permanent and pair them with a precise point where delivery matters.
Frequently asked questions
Why do people use landmarks in addresses?
Where streets are unnamed or buildings unnumbered, a well-known place is the most reliable way to describe where something is.
What makes a good landmark?
One that is permanent, widely known, easy to see and unlikely to be confused with another. A place of worship, school, major junction or market is typically better than a shop.